Streamlining E-commerce for Mud\Wtr
Who is Mud\Wtr?
Mud\Wtr is a wellness-focused company providing innovative beverage alternatives aimed at improving health without the typical caffeine overload found in traditional coffee. Their products are crafted to support well-being through natural and functional ingredients, catering to a health-conscious consumer base.
Client
Mud\Wtr
Industries
E-commerce
Technologies
Shopify Plus, Liquid
The Challenge
Enhancing E-commerce operations for a growing brand
Mud\Wtr sought to improve their online retail platform performance to meet increasing customer demands and maintain a competitive edge in the market. Their specific goals were focused on enhancing the website's user interface (UI), increasing accessibility, and ensuring seamless website maintenance.
Services provided by MagmaLabs
Website maintenance: Continuous upkeep and regular updates to ensure optimal performance and security.
Accessibility fixes: Adjustments to ensure the website is compliant with current accessibility standards, making it usable for people with varied abilities.
UI improvements: Enhancements to the website’s design to improve user experience, making navigation intuitive and engagement more enjoyable.
The Solution
A tailored approach to E-commerce excellence
MagmaLabs was selected by Mud\Wtr due to our high ratings, competitive pricing, and strong recommendations from trusted sources.
A dedicated team member from MagmaLabs was tasked with the project, integrating seamlessly with Mud\Wtr’s operations through their Asana portal.
The scope of work included detailed planning and execution of:
Migrating Wholesale to B2B: Transitioning sales channels to better support business customers.
Navigating Out of Stock Issues: Implementing solutions to manage inventory effectively and improve customer communications.
Website Tweaks for Enhanced Customer Experience: Adjusting UI elements and workflows to boost customer satisfaction and engagement.
"The team is very communicative, and the developer was extremely detail-oriented as he worked through the tasks."
Niva Singer - Director of Digital Product at MUD\WTR
The Outcome
Demonstrated success and strong partnership
The collaboration between MagmaLabs and Mud\Wtr led to significant improvements in the functionality and user experience of the Mud\Wtr e-commerce platform:
Successful migration to B2B operations: Streamlined processes and enhanced support for wholesale clients.
Effective management of inventory challenges: Reduced customer impact from stock variations.
Improved overall customer experience: positive feedback from users following the UI and accessibility enhancements.
Mud\Wtr appreciated the high level of communication and attention to detail provided by the MagmaLabs team.
Regular updates and proactive engagement ensured that all project milestones were met on time and to the client's satisfaction.
